Your business logo is a major part of your brand identity. You only need to think about big brands like Apple, Starbucks, and McDonald’s to see how these logos are at the core of their identity.
We may not think too much about logo design colors, but rest assured, big names like the ones mentioned will have given the decision spectacular scrutiny.
That’s because business logo color makes a big difference, and in ways, we may not even realize. So how do you choose the right business logo design colors? In this article, we’ll share with you a method that you can apply to your own business.
Table of Contents
Start Simple
You may have an idea of what colors you like and want to use. While it is good you’ve got creative ideas, it is wise to start simple. That means developing your logo in black and white first.
Color can completely change the look and feel of a logo. What you want is a strong logo in black and white that becomes enhanced when you add color to it. If adding certain colors diminishes the logo in some way, then it needs a re-think.
Color and Context
Context is very important. Think about where your logo is going to be placed. Will, it primarily be on electronic media or will it also have a physical form at your shop?
Shapes and colors may work electronically but may be impractical for a shop window. Certain colors may look good on your computer monitor but tend to wash out in print.
So before you rush to give your logo the stamp of approval, consider all of the locations and context of its use. One of the advantages of using a logo generator is that you can experiment with different colors to see how they impact the look and feel.
Brand Harmony
Does your existing brand rely on any specific colors as part of its identity? Your logo doesn’t have to exactly match your existing colors but it must complement. Often 2 tones of the same basic color will work well, or employing a contrasting color strategy is effective.
Importance of Differentiation
What are the colors that your competition is using? If you use the same colors, will it create brand confusion? It’s far better to differentiate yourself from others by using unique logos and colors.
Color Psychology
Color psychology for logo design is an important consideration. Colors affect our mood and thinking, and we associate colors with events.
So before you choose a color just because it looks good, think about the associated mood and how that fits with your brand message. Some colors can are more neutral and can be used more widely, so keep that in mind.
Perfect Logo Design Colors
In this article, you’ve read about how to choose the right business logo design colors. As you’ve seen, there is a process of narrowing down and identifying the best palette for your logo. Follow the tips in this article and you’ll get the perfect logo design color.
Don’t rush the process, take your time because whatever you choose will be with you for a long time. Check out the rest of our site for more business and technology tips that match your interests.
