The importance of first impressions cannot be emphasized enough, and when it comes to an outreach channel generating 44 bucks for every dollar invested, stakes get even higher.
The first page your audience sees when they enter your website, whether from a search result, an email CTA, or an advertisement, is your first impression as an online business. Thus, a lot of emphases is laid on creating landing pages that convert visitors into leads. In a way, designing landing pages is performance art.
And thus, every landing page must be meticulously designed to match the needs of its target audience and contain the exact call to action (CTA) button. That means you’ll need an open mind, a clear vision, and a lot of flexibility and imagination to get through the process.
The good news is that there are a few recurrent aspects that can serve as a foundation for the process. Let’s go through five tips that I learned through my experience at an email marketing agency:
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#1 Recognize Your Target Audience’s Requirements
Only if they find something fascinating and valuable for them will your visitors make the decision to act. It should not feel like they are trying to pay for something they aren’t looking for. It’s the same as if you were displaying shoes to customers looking to purchase clothing.
A lot of designers make the mistake of displaying reasons to hit the CTA button but keep this fact in mind: visitors have already consumed enough reasons. They are convinced with your reasons, and now it’s time to display the benefits, the end results of clicking through. Thus, it is necessary that you pay attention to the instantaneous needs of your potential leads and show a comprehensive picture of how the purchase will impact them.
#2 Make Use Of Professional Landing Page Builders
While you don’t need a web developer or a coding professional to design a landing page, a professional page builder is a must. You can choose from a broad range of options like Unbounce, Instapage, Landingi, Wishpond, GetResponse, and others or go with HubSpot if you are already using it.
The best thing about using a landing page builder is that you get ready to use templates that will benefit you even if you are not planning to utilize them right away.
The positioning of the page elements, rich multimedia usage, font pairing, and sizes, will provide you with an overview of what you need to do when you are creating it from scratch.
You must analyze them and select one based on how well it resonates with your brand’s objectives. You should also think about your experience with online tools and make sure that the builder you choose is simple to use.
Landing page builders can also be integrated with other platforms, allowing you to easily distribute your page and assess the results. Take a look at what they have to offer in these terms as well.
#3 Keep Your Design Simple And Clear
Have you ever considered that the look of your landing page design can have a significant impact on your company’s productivity? Visitors may likely become confused and redirect to another site if your landing page is packed with a lot of content and pictures.
So, if you want your visitors to convert, make sure your website landing page has only the most critical content. Always utilize eye-catching colors and imagery. Use dark colors for buttons, such as blue, red, and green, to enhance landing page conversions. Remember that a clear design leads to increased productivity.
#4 Create A Reliable Persona
When creating a landing page, aim to incorporate trust signals by demonstrating to them that you provide exceptional services and have a reputable brand. Many businesses use statistics and show social proof in the form of customers, testimonials, and other examples. You can also utilize badges, trust marks, certifications, and other methods in addition to these. It will offer the audience the impression that they are working with a reputable firm.
It will be easier to move customers down the funnel once you have given them more faith in your brand. As a result, ensure that your landing page maintains visitors’ attention on your offer.
#5 Never Take The CTA Button For Granted
An infallible call to action (CTA) button motivates your visitors to take action. It’s not a good idea to make an announcement or send a message and then expect your visitor to figure out how to perform the desired action. Instead, your landing page design should feature a clear and powerful CTA. The content and target of your CTA is the next question. I strongly advise you to provide direct routes to the desired outcome.
This can be signup or making the payment; just remember that there shouldn’t be any further fuzz and beating around the bush. Keep it simple, straightforward, and seamless- that’s all a good landing page CTA button requires.
Many people believe that designing a landing page is a painstaking process. You can develop a landing page that converts if you keep a few things in mind. Perhaps, as an email marketing agency employee, this is the biggest secret I have unraveled since most people overkill the job.
All of the factors mentioned above should hopefully assist you in attaining your objectives and making your marketing efforts more measurable. So, what is stopping you from making a landing page that attracts people? Get started!
Author: Kevin George is the head of marketing at Email Uplers, which specializes in crafting Professional Email Templates, PSD to Email Conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blogs.